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Qualitative Research Methods

Modular Overview

Introduction to module 2 objectives

During Module 1, qualitative research was defined and compared to quantitative research.  The characteristics of qualitative research were also described, as well as two disciplinary perspectives on qualitative research namely  phenomenological and critical social theory research.  

This module will continue to explore four common research methods that are used in qualitative research: ethnographic research, case studies, grounded theory and action research. 

Qualitative methods:

In this module, we will discuss four qualitative research methods:

i) ethnography

ii) Grounded theory

iii) The case study

iv) Action research

Ethnographic research

Ethnographic research is a method used for investigating cultures.  It involves collecting and describing data which are intended to aid in the development of a theory.  This type of research method is also called ethnomethodology or "methodology of the people." An example might be the study of a particular culture and their understanding of the role of a particular disease in their cultural.  

This description of an urban ethnography can help you construct a basic understanding of one approach to an ethnographic study: An urban ethnography of Latino street gangs
An urban ethnography of Latino street gangs, retrieved July, 2008 from http://www.csun.edu/~hcchs006/gang.html

Grounded Theory

Grounded theory is inductive research, that is based on or “grounded” in the observations or data from which it was developed.  Therefore, grounded theory research uses a variety of data sources, including quantitative data, review of records, interviews, observation and surveys.  The outcome of grounded theory research is the development of a theory that explains the study phenomenon.

The Case Study

Case studies in education are likely to be qualitative. A researcher will use a case-study design to get an in-depth understanding of the situation and the meaning for those involved. The interest is in the process rather than outcomes, in context rather than a specific variable, in discovery rather than confirmation. Insights that a researcher gets from case studies can directly influence policy, practice and future research.

Action Research

Rory O'Brien gives the following description of action research on his website:

"Action research...aims to contribute both to the practical concerns of people in an immediate problematic situation and to further the goals of social science simultaneously. Thus, there is a dual commitment in action research to study a system and concurrently to collaborate with members of the system in changing it in what is together regarded as a desirable direction. Accomplishing this twin goal requires the active collaboration of researcher and client, and thus it stresses the importance of co-learning as a primary aspect of the research process."

O'Brien's website contains a very thorough discussion of principles of action research, situating action research in research paradigm and the evolution of action research.

Module learning objectives:

By the completion of this module, you should be able to:

  1. Discuss the differences between the qualitative research methods covered in this module; (case assignment, TD)

  2. Demonstrate that you can  recognize and identify types of qualitative research within the existing body of research literature (case assignment)
  3. Examine the strengths and possible shortcomings of a study that used mixed methods (SLP)

 

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